Complete Social Media Marketing Course

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Complete Social Media Marketing Course

Learn Social Media Marketing and Advertising for your Business Or Launch your career as a Social Media Marketer.

Start Today N9,900

This course is for you if:

You want to master social media marketing and advertising to drive more sales in your business and grow fast. It is especially for you if you want to start a career as a Social Media Manager for brands, businesses and organizations. Whatever the case may be, you will Get High-income Opportunities with this skill.
From Beginner to Professional

No prior experience required. All you need is a mobile phone and internet connection to begin your classes.
Full lifetime access

Even after completing the course, you can still access the classes anytime and continue learning with our Marketing course updates.
100% online

Start instantly and learn at your own schedule.
Peer Review Community

Learn from other students. Discover trends, inquire, share knowledge, and thrive!
5 real projects
Certificate

Earn a Certificate upon completion

Course curriculum

1. 🤝 My Commitment
2. Introduction to The Social Media Marketing and Advertising
3. Note
4. Introduction to Social Media Marketing Overview
5. Careers in Digital Marketing
6. Learning Integrity
7. About the Assignments
8. 👥🤝🤗 Social Media Marketing Community
1. Introduction to Marketing
2. Introduction to Digital Marketing
3. Introduction to Social Media Marketing
4. Social Media for Business - Social Media and Business
5. Social Media and Non-Profits
6. How to Create Social Media Accounts for Your Business
7. Discussion Prompt: Share Your Social Media Account
8. Practice Quiz: Social Media for Business Practice Quiz
9. Social Media Landscape Overview - Categorizing Social Media
10. The History of Facebook
11. Facebook Products Overview
12. The Social Media Landscape Conclusion
13. The Social Media Landscape Quiz
14. 💬 Setting Goals - Let's discuss
1. Social Media Platforms Part I - Social Media Platforms Overview
2. Use Facebook to Connect People and Businesses
3. Engage and Entertain with Video on YouTube
4. Make Connections on WhatsApp and Messenger
5. Connect, Engage and Transact with WeChat
6. Find People that Care about What You Do on Instagram
7. Build Professional Connections on LinkedIn
8. Social Media Platforms Part II - Use Short Video to Connect on TikTok
9. Practice Quiz: Social Media Platforms Part I Practice Quiz
10. Boost Your Messaging Game With Snapchat
11. Join the Conversation on Twitter
12. Showcase Your Products and Services on Pinterest
13. The Major Social Media Platforms
14. Quiz: Social Media Platforms Overview Quiz
1. How to Set Your Marketing Goals
2. What are Marketing Goals and Why Do you Need them?
3. Establishing SMART Goals for Your Marketing
4. How are your classes so far?
5. 📝 Assignment: Preparing For Your SMART Goal and KPIs Project
6. 📝 Assignment: SMART Goal Worksheet
7. Practice Quiz: How to Set Your Marketing Goals Practice Quiz
8. What are KPIs and Why Do you Need them?
9. Setting KPIs for Your Marketing
10. 📝 Assignment: Key Performance Indicators
11. Goals and Planning for Success Conclusion
12. Quiz: Goals and Planning for Success Quiz
13. 📝 Assignment: Create a SMART Goal and KPIs
1. Define Your Target Audience - Understand Your Audience Overview
2. What is a Target Audience and why do you need one?
3. Defining your Target Audience
4. How to Define Your Target Audience
5. Target Audience Worksheet
6. Practice Quiz: Define Your Target Audience Practice Quiz
7. Understand Your Customer's Journey - What is a Customer Journey and Why Do You Need One?
8. Mapping your Customer's Journey
9. Customer Journey Examples
10. Customer Journey Worksheet
11. Quiz: Understand Your Audience Quiz
12. 📝 Assignment: Create a Customer Persona and Journey Development
1. Choose Your Social Media Platforms
2. Choose Your Platform Carefully
3. Map Your Audience to the Right Platform
4. Practice Quiz: Choose Your Social Media Platforms Practice Quiz
5. Social Media Policies - Managing Social Media Policies
6. Creating a Social Media Policy
7. Using Your Company Blog
8. Managing Your Blog
9. How to Create a LinkedIn Profile
10. Quiz: Choose Your Social Media Channels Quiz
11. Choose Your Social Media Channels Conclusion and Congratulations!
12. Next Steps
1. Social Media Management Overview
2. Establish Your Social Media Presence
3. Steps to Set Up a Social Media Presence
4. Establishing a Presence on Facebook
5. Establishing a Presence on Instagram
6. Practice Quiz: Establish Your Social Media Presence Practice Quiz
7. Create a Social Media Presence for Your Business
8. 📝 Assignment: Create a Facebook Business Page or an Instagram Business Account
9. Create a Strong Brand - What Is a Brand and Why You Need One
10. The EPIC Brand Framework
11. Brand: Existence
12. Brand: Purpose
13. Brand: Identity
14. Brand: Connection
15. Establish Your Presence Conclusion
16. Building a Brand Framework
17. Quiz: Establish Your Presence Quiz
1. Anatomy of Social Media Content - Social Media Content Overview
2. The Role of Content in Social Media
3. Anatomy of a Social Media Post
4. Anatomy of a Facebook Post
5. Anatomy of an Instagram Post
6. Social Media Content Building Blocks - The Role of Text in Posts
7. The Role of Images in Posts
8. The Role of Video in Posts
9. Creating Compelling Social Media Content
10. Social Media Content Building Blocks Practice Quiz
11. Create Basic Posts - Creating a Post on Facebook
12. Creating a Post on Instagram
13. 📝 Assignment: Create a Post on Facebook or Instagram
14. Social Media Content Quiz
1. Social Media Content Management Overview
2. Identify What to Post
3. Topics to Post About
4. Using Storyboards to Plan Your Content
5. Creating a Storyboard
6. What Makes Content Viral?
7. Manage Your Content Calendar - Using a Content Calendar
8. Creating a Content Calendar
9. Effectively Creating and Producing Content - Repurposing Content
10. Auditing Content
11. Managing Your Content and Interacting with Your Following - Building a Following on Social Media
12. Interacting and Moderating on Social Media
13. Managing Your Social Media Presence
14. Facebook Page Roles and Permissions
15. Manage and Moderate Your Online Presence
16. Assignment: Create Your Content Calendar
17. Quiz: Social Media Content Management Quiz
18. Three-Month Content Calendar Template
1. Fundamentals of Social Media Advertising Overview
2. Why, When and Where to Advertise - Introduction to Social Media Advertising Overview
3. Why and When to Pay for Ads
4. Organic Posts vs. Paid Ads
5. Organic Posts vs. Paid Ads on Facebook and Instagram
6. Ad Formats on Popular Social Media Platforms
7. Components of Social Media Ads - The Five Components of a Social Media Ad
8. Anatomy of a Facebook and Instagram Ad
9. Evaluating the Effectiveness of an Ad
10. Introduction to Social Media Advertising Conclusion
1. Designing and Writing Effective Ads - Creating Effective Ads on Social Media Overview
2. How Your Business Goals Determine Your KPIs
3. Tips for Sourcing and Creating Ad Visuals
4. Tools for Creating Effective Visuals
5. Writing Effective Copy for Your Ad
6. Tools to Employ for Effective Copy
1. First Steps to Advertising on Facebook - Getting Started with Advertising on Facebook and Instagram Overview
2. Case Study: Charleston Gourmet Burger Company
3. Build an Ad from Your Facebook Business Page
4. Types of Facebook Ads You Can Create Directly from Your Page
5. Choose the Ad Objective for Your Business Goal
6. First Steps to Advertising on Instagram - Case Study: Blooms France
7. Build an Ad from Your Instagram Business Account
8. Instagram Stories Ads
9. Creative Tips for Ads in Stories
10. Getting Started with Advertising on Facebook and Instagram Conclusion
1. Tools to Advertise on Facebook
2. Ad Placements
3. The Facebook Ad Auction
4. Understanding Campaign Structure and First Steps in Ads Manager - Campaign Structure
5. Set Up Your Ad Account
6. How to Navigate Ads Manager
7. First Steps in Facebook Ads Manager Conclusion
1. Find the Campaign Objective that Matches Your Business Goal - Determine Your Campaign Objective and Budget Overview
2. Set a Campaign Objective
3. Examples of Campaigns in Ads Manager
4. Set Your Campaign Budget - Determine Your Campaign Budget
5. Set a Budget in Ads Manager
6. Campaign Bid Strategies
7. Campaign Bid Strategy Guide
8. A/B Testing
9. Determine Your Campaign Objective and Budget Conclusion
1. Creating an Audience in Ads Manager - Select Your Audience, Placements and Schedule Overview
2. Introduction to Audiences in Ads Manager
3. The 3 Types of Audience
4. Core Audiences
5. Introduction to Facebook Pixel
6. Custom Audiences
7. Lookalike Audiences
8. Choose the Placements and Schedule for Your Ad in Ads Manager
9. Optimization & Spending Controls
10. Schedule Your Ad Set
11. Estimate Your Audience Reach
1. Ad Formats
2. Overview of Available Ad Formats
3. Edit and Troubleshoot Your Campaign
4. Monitor and Understand Your Campaign Results - Understand Your Campaign Performance
5. Guide: Analyzing Your Campaign Results
6. 🎉Congratulations!

About the Social Media Marketing Course

181 lessons
12 hours of video content
Peer review and student community
4 weeks to complete on average
Quizzes, Assignments and Projects.

Start Today N9,900

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Course Introduction

Reviews - What our students say about this Course on VivaKing

Course review

Ebere Ihianle

This course is the best I’ve taken so far. It’s well organized and structured. It feels like I’m in an institution. I hardly give reviews but this 🔥.. I’ll r...

This course is the best I’ve taken so far. It’s well organized and structured. It feels like I’m in an institution. I hardly give reviews but this 🔥.. I’ll recommend this course over and over again I can’t wait to finish up

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REVIEW OF MY EXPERIENCE

Winston Peterside

This course is incredibly insightful. I'm thrilled to have started it as I'm constantly exposed to new and exciting concepts.

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My experience as a beginner

Abigail Olupese

I am grateful I got the opportunity to start this course, at first I was worried about not being able to catch up or understand the course because this field...

I am grateful I got the opportunity to start this course, at first I was worried about not being able to catch up or understand the course because this field is new to me. I also want to thank the instructor that handled this program, his patience to learners is everything. i am not an expert yet at the point of writing this review but i`m definitely not a novice anymore. thank you VIVAKING

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More than excellent

SUNDAY AROGUNDADE

It's really a nice course. The value you will get is more than the price you are paying. Don't miss this great opportunity. DON'T PLAY

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I love the course

Divine Umeh

I am really learning. The instructor took his time to lecture very well.

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Valuable

Adunbiaran Ayoola Solomon

The course is a great and valuable one. Learnt alot within a short time. I recommend.

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QUALITY AT A VERY AFFORDABLE PRICE

Clinton Uzoka

It just explains things at a very basic level.... LOVE IT

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Impressive online platform

Anthony Johnson

The lessons are well-structured and easy to follow, and the online platform is user-friendly

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Filling happy to be part

Kenneth Adiele

This actually helpful and am grateful that i took part in this course

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What you will learn:

Establish an online presence, build a following, manage your social media accounts, know what works and Sell Like Crazy!
Develop effective social media posts and create a strong social media brand presence
Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
Learn to evaluate and interpret the results of your social posts and advertising campaigns

Skills you will gain

Performance Advertising
Digital Marketing
Brand Management
Social Media Marketing (More focus on Instagram and Facebook)
Ad Management
Marketing
Social Media Marketing Strategy
Content Development
Content management
Campaign Management

Start Today N9,900

Frequently Asked Questions

Can I pay for the course through bank transfer?

Yes, you can. Please contact us on WhatsApp for details: +234 912 730 8311
Is this course really 100% online? Do I need to attend classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
How long does it take to complete this course?

It will take approximately 4 weeks for an average learner to complete the entire course.
Do I need a phone or a computer to take this course?

All you need is a smart phone and a reliable internet connection to start the course. You can also use a computer if you choose.

Instructor

Designer, Developer, Entreprenur and Instructor Oswald (Ozzy) King

Hi! I'm Ozzy. I'm a Designer, social media marketing professional and Web/App developer with a serious love for business and teaching. I've spent the last few years teaching people in schools to design and program where I've helped lots of people become web developers and designers and change their lives. I don't just teach this field because I'm an expert at it. I also bring a lot of my business experience into the classes. I've worked for well over 600 clients over 10 years. In December 2022 I launched my first online course, The UI/UX Design Course and will launch more as time goes on. I've spent years figuring out the "formula" to teaching technical skills in a classroom environment, and I'm really excited to finally share my expertise with you. I can confidently say that my online courses will without a doubt be the most comprehensive ones on the market. Join me on this crazy adventure!

Why people choose VivaKing to learn new skills

Social Media Marketing Course

by Ifeoma A.

It's a good thing to be a member of this community for someone like me with zero knowledge when I started, I'm amazed at how much I've learned and things I can do now that I couldn't do before. I apply all I've learned to my online business and the results are helpful! Thank you again for everything.

SMM Course

Michelle O.

I would recommend this course and any other course by VivaKing to anyone just for one reason. He breaks complex or seemingly topics into very relatable things. You just have to understand.

Very Flexible

Brenda A

The learning process is so flexible and detailed. it helps me learn better due to my work schedule.

Discover your potential, starting today

Start Today

This course is for you if:

From Beginner to Professional

Full lifetime access

100% online

Peer Review Community

5 real projects

Certificate

#COURSE 1: Introduction to the Social Media Marketing and Advertising

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

#COURSE 2: WEEK 1 - Social Media Management

WEEK 2

WEEK 3

#COURSE 3: WEEK 1 - Fundamentals of Social Media Advertising

WEEK 2

WEEK 3

#COURSE 4 - WEEK 1: Advertising with Facebook Ads Manager

WEEK 2

WEEK 3

WEEK 4

About the Social Media Marketing Course

Social Media Marketing Course

SMM Course

Very Flexible