• This is for you if:

    You want to master Facebook and Instagram advertising to drive more sales in your business and grow fast.

  • 100% online

    Start instantly and learn at your own schedule.

  • From Beginner to Professional

    No prior experience required. All you need is a mobile phone and internet connection to begin your classes.

  • Full lifetime access

    Even after completing the course, you can still access the classes anytime and continue learning with our Marketing course updates.

  • Peer Review Community

    Learn from other students. Discover trends, inquire, share knowledge, and thrive!

  • Certificate

    Earn a Certificate upon completion

Course curriculum

    1. 🤝 My Commitment

    2. Learning Integrity

    3. 👥🤝🤗 Social Media Marketing Community

    1. Social Media Management Overview

    2. Establish Your Social Media Presence

    3. Steps to Set Up a Social Media Presence

    4. Establishing a Presence on Facebook

    5. Establishing a Presence on Instagram

    6. Practice Quiz: Establish Your Social Media Presence Practice Quiz

    7. Create a Social Media Presence for Your Business

    8. 📝 Assignment: Create a Facebook Business Page or an Instagram Business Account

    9. Create a Strong Brand - What Is a Brand and Why You Need One

    10. The EPIC Brand Framework

    11. Brand: Existence

    12. Brand: Purpose

    13. Brand: Identity

    14. Brand: Connection

    15. Establish Your Presence Conclusion

    16. Building a Brand Framework

    17. Quiz: Establish Your Presence Quiz

    18. 💬 Setting Goals - Let's discuss

    1. Anatomy of Social Media Content - Social Media Content Overview

    2. The Role of Content in Social Media

    3. Anatomy of a Social Media Post

    4. Anatomy of a Facebook Post

    5. Anatomy of an Instagram Post

    6. Social Media Content Building Blocks - The Role of Text in Posts

    7. The Role of Images in Posts

    8. The Role of Video in Posts

    9. Creating Compelling Social Media Content

    10. Social Media Content Building Blocks Practice Quiz

    11. Create Basic Posts - Creating a Post on Facebook

    12. Creating a Post on Instagram

    13. 📝 Assignment: Create a Post on Facebook or Instagram

    14. Social Media Content Quiz

    1. Define Your Target Audience - Understand Your Audience Overview

    2. What is a Target Audience and why do you need one?

    3. Defining your Target Audience

    4. How to Define Your Target Audience

    5. Target Audience Worksheet

    6. Practice Quiz: Define Your Target Audience Practice Quiz

    7. Understand Your Customer's Journey - What is a Customer Journey and Why Do You Need One?

    8. Mapping your Customer's Journey

    9. Customer Journey Examples

    10. Customer Journey Worksheet

    11. Quiz: Understand Your Audience Quiz

    12. 📝 Assignment: Create a Customer Persona and Journey Development

    1. Fundamentals of Social Media Advertising Overview

    2. Why, When and Where to Advertise - Introduction to Social Media Advertising Overview

    3. Why and When to Pay for Ads

    4. Organic Posts vs. Paid Ads

    5. Organic Posts vs. Paid Ads on Facebook and Instagram

    6. Components of Social Media Ads - The Five Components of a Social Media Ad

    7. Anatomy of a Facebook and Instagram Ad

    8. Evaluating the Effectiveness of an Ad

    1. Designing and Writing Effective Ads - Creating Effective Ads on Social Media Overview

    2. How Your Business Goals Determine Your KPIs

    3. Tips for Sourcing and Creating Ad Visuals

    4. Tools for Creating Effective Visuals

    5. Writing Effective Copy for Your Ad

    6. Tools to Employ for Effective Copy

About the Course

  • 104 lessons
  • 6.5 hours of video content
  • Peer review and student community
  • 2 weeks to complete on average
  • Quizzes, Assignments and Projects.

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Course Preview

Reviews - What our students say about this Course on VivaKing

5 star rating

I love the course

Divine Umeh

I am really learning. The instructor took his time to lecture very well.

I am really learning. The instructor took his time to lecture very well.

Read Less
5 star rating

Valuable

Adunbiaran Ayoola Solomon

The course is a great and valuable one. Learnt alot within a short time. I recommend.

The course is a great and valuable one. Learnt alot within a short time. I recommend.

Read Less
5 star rating

QUALITY AT A VERY AFFORDABLE PRICE

Clinton Uzoka

It just explains things at a very basic level.... LOVE IT

It just explains things at a very basic level.... LOVE IT

Read Less
5 star rating

Impressive online platform

Anthony Johnson

The lessons are well-structured and easy to follow, and the online platform is user-friendly

The lessons are well-structured and easy to follow, and the online platform is user-friendly

Read Less
5 star rating

Filling happy to be part

Kenneth Adiele

This actually helpful and am grateful that i took part in this course

This actually helpful and am grateful that i took part in this course

Read Less
5 star rating

Course review

Ebere Ihianle

This course is the best I’ve taken so far. It’s well organized and structured. It feels like I’m in an institution. I hardly give reviews but this 🔥.. I’ll r...

Read More

This course is the best I’ve taken so far. It’s well organized and structured. It feels like I’m in an institution. I hardly give reviews but this 🔥.. I’ll recommend this course over and over again I can’t wait to finish up

Read Less
5 star rating

REVIEW OF MY EXPERIENCE

Winston Peterside

This course is incredibly insightful. I'm thrilled to have started it as I'm constantly exposed to new and exciting concepts.

This course is incredibly insightful. I'm thrilled to have started it as I'm constantly exposed to new and exciting concepts.

Read Less
5 star rating

My experience as a beginner

Abigail Olupese

I am grateful I got the opportunity to start this course, at first I was worried about not being able to catch up or understand the course because this field...

Read More

I am grateful I got the opportunity to start this course, at first I was worried about not being able to catch up or understand the course because this field is new to me. I also want to thank the instructor that handled this program, his patience to learners is everything. i am not an expert yet at the point of writing this review but i`m definitely not a novice anymore. thank you VIVAKING

Read Less
5 star rating

More than excellent

SUNDAY AROGUNDADE

It's really a nice course. The value you will get is more than the price you are paying. Don't miss this great opportunity. DON'T PLAY

It's really a nice course. The value you will get is more than the price you are paying. Don't miss this great opportunity. DON'T PLAY

Read Less
5 star rating

I love the course

Divine Umeh

I am really learning. The instructor took his time to lecture very well.

I am really learning. The instructor took his time to lecture very well.

Read Less
5 star rating

Valuable

Adunbiaran Ayoola Solomon

The course is a great and valuable one. Learnt alot within a short time. I recommend.

The course is a great and valuable one. Learnt alot within a short time. I recommend.

Read Less
5 star rating

QUALITY AT A VERY AFFORDABLE PRICE

Clinton Uzoka

It just explains things at a very basic level.... LOVE IT

It just explains things at a very basic level.... LOVE IT

Read Less
5 star rating

Impressive online platform

Anthony Johnson

The lessons are well-structured and easy to follow, and the online platform is user-friendly

The lessons are well-structured and easy to follow, and the online platform is user-friendly

Read Less
5 star rating

Filling happy to be part

Kenneth Adiele

This actually helpful and am grateful that i took part in this course

This actually helpful and am grateful that i took part in this course

Read Less
5 star rating

Course review

Ebere Ihianle

This course is the best I’ve taken so far. It’s well organized and structured. It feels like I’m in an institution. I hardly give reviews but this 🔥.. I’ll r...

Read More

This course is the best I’ve taken so far. It’s well organized and structured. It feels like I’m in an institution. I hardly give reviews but this 🔥.. I’ll recommend this course over and over again I can’t wait to finish up

Read Less
5 star rating

REVIEW OF MY EXPERIENCE

Winston Peterside

This course is incredibly insightful. I'm thrilled to have started it as I'm constantly exposed to new and exciting concepts.

This course is incredibly insightful. I'm thrilled to have started it as I'm constantly exposed to new and exciting concepts.

Read Less
5 star rating

My experience as a beginner

Abigail Olupese

I am grateful I got the opportunity to start this course, at first I was worried about not being able to catch up or understand the course because this field...

Read More

I am grateful I got the opportunity to start this course, at first I was worried about not being able to catch up or understand the course because this field is new to me. I also want to thank the instructor that handled this program, his patience to learners is everything. i am not an expert yet at the point of writing this review but i`m definitely not a novice anymore. thank you VIVAKING

Read Less
5 star rating

More than excellent

SUNDAY AROGUNDADE

It's really a nice course. The value you will get is more than the price you are paying. Don't miss this great opportunity. DON'T PLAY

It's really a nice course. The value you will get is more than the price you are paying. Don't miss this great opportunity. DON'T PLAY

Read Less
5 star rating

I love the course

Divine Umeh

I am really learning. The instructor took his time to lecture very well.

I am really learning. The instructor took his time to lecture very well.

Read Less

What you will learn:

  • How to set up and run effective ad campaigns with Budget optimization and ad performance tracking

  • Audience targeting and retargeting techniques

  • Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results

  • Learn to evaluate and interpret the results of your social posts and advertising campaigns

Skills you will gain

  • Performance Advertising

  • Digital Marketing

  • Brand Management

  • Social Media Marketing (More focus on Instagram and Facebook)

  • Ad Management

  • Marketing

  • Social Media Marketing Strategy

  • Content Development

  • Content management

  • Campaign Management

Frequently Asked Questions

  • Can I pay for the course through bank transfer?

    Yes, you can. Please contact us on WhatsApp for details: +234 912 730 8311

  • Is this course really 100% online? Do I need to attend classes in person?

    This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • How long does it take to complete this course?

    It will take approximately 2 weeks for an average learner to complete the entire course.

  • Do I need a phone or a computer to take this course?

    All you need is a smart phone and a reliable internet connection to start the course. You can also use a computer if you choose.

Instructor

Designer, Developer, Entreprenur and Instructor Oswald (Ozzy) King

Hi! I'm Ozzy. I'm a Designer, social media marketing professional and Web/App developer with a serious love for business and teaching. I've spent the last few years teaching people in schools to design and program where I've helped lots of people become web developers and designers and change their lives. I don't just teach this field because I'm an expert at it. I also bring a lot of my business experience into the classes. I've worked for well over 600 clients over 10 years. In December 2022 I launched my first online course, The UI/UX Design Course and will launch more as time goes on. I've spent years figuring out the "formula" to teaching technical skills in a classroom environment, and I'm really excited to finally share my expertise with you. I can confidently say that my online courses will without a doubt be the most comprehensive ones on the market. Join me on this crazy adventure!

Why people choose VivaKing to learn new skills

SMM Course

Michelle O.

I would recommend this course and any other course by VivaKing to anyone just for one reason. He breaks complex or seemingly topics into very relatable things. You just have to understand.

Very Flexible

Brenda A

The learning process is so flexible and detailed. it helps me learn better due to my work schedule.

Social Media Marketing Course

by Ifeoma A.

It's a good thing to be a member of this community for someone like me with zero knowledge when I started, I'm amazed at how much I've learned and things I can do now that I couldn't do before. I apply all I've learned to my online business and the results are helpful! Thank you again for everything.

SMM Course

Michelle O.

I would recommend this course and any other course by VivaKing to anyone just for one reason. He breaks complex or seemingly topics into very relatable things. You just have to understand.

Very Flexible

Brenda A

The learning process is so flexible and detailed. it helps me learn better due to my work schedule.

Social Media Marketing Course

by Ifeoma A.

It's a good thing to be a member of this community for someone like me with zero knowledge when I started, I'm amazed at how much I've learned and things I can do now that I couldn't do before. I apply all I've learned to my online business and the results are helpful! Thank you again for everything.

SMM Course

Michelle O.

I would recommend this course and any other course by VivaKing to anyone just for one reason. He breaks complex or seemingly topics into very relatable things. You just have to understand.