Advertising with Facebook and Instagram Course

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Advertising with Facebook and Instagram Course

Learn Facebook and Instagram advertising to grow your business and boost sales! This comprehensive course will teach you how to create high-converting ads, target the right audience, and optimize your campaigns for maximum ROI.

Start Today N9,900

This is for you if:

You want to master Facebook and Instagram advertising to drive more sales in your business and grow fast.
100% online

Start instantly and learn at your own schedule.
From Beginner to Professional

No prior experience required. All you need is a mobile phone and internet connection to begin your classes.
Full lifetime access

Even after completing the course, you can still access the classes anytime and continue learning with our Marketing course updates.
Peer Review Community

Learn from other students. Discover trends, inquire, share knowledge, and thrive!
Certificate

Earn a Certificate upon completion

Course curriculum

1. 🤝 My Commitment
2. Learning Integrity
3. 👥🤝🤗 Social Media Marketing Community
1. Social Media Management Overview
2. Establish Your Social Media Presence
3. Steps to Set Up a Social Media Presence
4. Establishing a Presence on Facebook
5. Establishing a Presence on Instagram
6. Practice Quiz: Establish Your Social Media Presence Practice Quiz
7. Create a Social Media Presence for Your Business
8. 📝 Assignment: Create a Facebook Business Page or an Instagram Business Account
9. Create a Strong Brand - What Is a Brand and Why You Need One
10. The EPIC Brand Framework
11. Brand: Existence
12. Brand: Purpose
13. Brand: Identity
14. Brand: Connection
15. Establish Your Presence Conclusion
16. Building a Brand Framework
17. Quiz: Establish Your Presence Quiz
18. 💬 Setting Goals - Let's discuss
1. Anatomy of Social Media Content - Social Media Content Overview
2. The Role of Content in Social Media
3. Anatomy of a Social Media Post
4. Anatomy of a Facebook Post
5. Anatomy of an Instagram Post
6. Social Media Content Building Blocks - The Role of Text in Posts
7. The Role of Images in Posts
8. The Role of Video in Posts
9. Creating Compelling Social Media Content
10. Social Media Content Building Blocks Practice Quiz
11. Create Basic Posts - Creating a Post on Facebook
12. Creating a Post on Instagram
13. 📝 Assignment: Create a Post on Facebook or Instagram
14. Social Media Content Quiz
1. Define Your Target Audience - Understand Your Audience Overview
2. What is a Target Audience and why do you need one?
3. Defining your Target Audience
4. How to Define Your Target Audience
5. Target Audience Worksheet
6. Practice Quiz: Define Your Target Audience Practice Quiz
7. Understand Your Customer's Journey - What is a Customer Journey and Why Do You Need One?
8. Mapping your Customer's Journey
9. Customer Journey Examples
10. Customer Journey Worksheet
11. Quiz: Understand Your Audience Quiz
12. 📝 Assignment: Create a Customer Persona and Journey Development
1. Fundamentals of Social Media Advertising Overview
2. Why, When and Where to Advertise - Introduction to Social Media Advertising Overview
3. Why and When to Pay for Ads
4. Organic Posts vs. Paid Ads
5. Organic Posts vs. Paid Ads on Facebook and Instagram
6. Components of Social Media Ads - The Five Components of a Social Media Ad
7. Anatomy of a Facebook and Instagram Ad
8. Evaluating the Effectiveness of an Ad
1. Designing and Writing Effective Ads - Creating Effective Ads on Social Media Overview
2. How Your Business Goals Determine Your KPIs
3. Tips for Sourcing and Creating Ad Visuals
4. Tools for Creating Effective Visuals
5. Writing Effective Copy for Your Ad
6. Tools to Employ for Effective Copy
1. First Steps to Advertising on Facebook - Getting Started with Advertising on Facebook and Instagram Overview
2. Case Study: Charleston Gourmet Burger Company
3. Build an Ad from Your Facebook Business Page
4. Types of Facebook Ads You Can Create Directly from Your Page
5. Choose the Ad Objective for Your Business Goal
6. First Steps to Advertising on Instagram - Case Study: Blooms France
7. Build an Ad from Your Instagram Business Account
8. Instagram Stories Ads
9. Creative Tips for Ads in Stories
10. Getting Started with Advertising on Facebook and Instagram Conclusion
1. Tools to Advertise on Facebook
2. Ad Placements
3. The Facebook Ad Auction
4. Understanding Campaign Structure and First Steps in Ads Manager - Campaign Structure
5. Set Up Your Ad Account
6. How to Navigate Ads Manager
7. First Steps in Facebook Ads Manager Conclusion
1. Find the Campaign Objective that Matches Your Business Goal - Determine Your Campaign Objective and Budget Overview
2. Set a Campaign Objective
3. Examples of Campaigns in Ads Manager
4. Set Your Campaign Budget - Determine Your Campaign Budget
5. Set a Budget in Ads Manager
6. Campaign Bid Strategies
7. Campaign Bid Strategy Guide
8. A/B Testing
9. Determine Your Campaign Objective and Budget Conclusion
1. Creating an Audience in Ads Manager - Select Your Audience, Placements and Schedule Overview
2. Introduction to Audiences in Ads Manager
3. The 3 Types of Audience
4. Core Audiences
5. Introduction to Facebook Pixel
6. Custom Audiences
7. Lookalike Audiences
8. Choose the Placements and Schedule for Your Ad in Ads Manager
9. Optimization & Spending Controls
10. Schedule Your Ad Set
11. Estimate Your Audience Reach
1. Ad Formats
2. Overview of Available Ad Formats
3. Edit and Troubleshoot Your Campaign
4. Monitor and Understand Your Campaign Results - Understand Your Campaign Performance
5. Guide: Analyzing Your Campaign Results
6. 🎉Congratulations!

About the Course

104 lessons
6.5 hours of video content
Peer review and student community
2 weeks to complete on average
Quizzes, Assignments and Projects.

Start Today N9,900

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Course Preview

Reviews - What our students say about this Course on VivaKing

Course review

Ebere Ihianle

This course is the best I’ve taken so far. It’s well organized and structured. It feels like I’m in an institution. I hardly give reviews but this 🔥.. I’ll r...

This course is the best I’ve taken so far. It’s well organized and structured. It feels like I’m in an institution. I hardly give reviews but this 🔥.. I’ll recommend this course over and over again I can’t wait to finish up

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REVIEW OF MY EXPERIENCE

Winston Peterside

This course is incredibly insightful. I'm thrilled to have started it as I'm constantly exposed to new and exciting concepts.

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My experience as a beginner

Abigail Olupese

I am grateful I got the opportunity to start this course, at first I was worried about not being able to catch up or understand the course because this field...

I am grateful I got the opportunity to start this course, at first I was worried about not being able to catch up or understand the course because this field is new to me. I also want to thank the instructor that handled this program, his patience to learners is everything. i am not an expert yet at the point of writing this review but i`m definitely not a novice anymore. thank you VIVAKING

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More than excellent

SUNDAY AROGUNDADE

It's really a nice course. The value you will get is more than the price you are paying. Don't miss this great opportunity. DON'T PLAY

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I love the course

Divine Umeh

I am really learning. The instructor took his time to lecture very well.

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Valuable

Adunbiaran Ayoola Solomon

The course is a great and valuable one. Learnt alot within a short time. I recommend.

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QUALITY AT A VERY AFFORDABLE PRICE

Clinton Uzoka

It just explains things at a very basic level.... LOVE IT

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Impressive online platform

Anthony Johnson

The lessons are well-structured and easy to follow, and the online platform is user-friendly

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Filling happy to be part

Kenneth Adiele

This actually helpful and am grateful that i took part in this course

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What you will learn:

How to set up and run effective ad campaigns with Budget optimization and ad performance tracking
Audience targeting and retargeting techniques
Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
Learn to evaluate and interpret the results of your social posts and advertising campaigns

Skills you will gain

Performance Advertising
Digital Marketing
Brand Management
Social Media Marketing (More focus on Instagram and Facebook)
Ad Management
Marketing
Social Media Marketing Strategy
Content Development
Content management
Campaign Management

Start Today N9,900

Frequently Asked Questions

Can I pay for the course through bank transfer?

Yes, you can. Please contact us on WhatsApp for details: +234 912 730 8311
Is this course really 100% online? Do I need to attend classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
How long does it take to complete this course?

It will take approximately 2 weeks for an average learner to complete the entire course.
Do I need a phone or a computer to take this course?

All you need is a smart phone and a reliable internet connection to start the course. You can also use a computer if you choose.

Instructor

Designer, Developer, Entreprenur and Instructor Ozzy King

Hi! I'm Ozzy. I'm a Designer, social media marketing professional and Web/App developer with a serious love for business and teaching. I've spent the last few years teaching people in schools to design and program where I've helped lots of people become web developers and designers and change their lives. I don't just teach this field because I'm an expert at it. I also bring a lot of my business experience into the classes. I've worked for well over 600 clients over 10 years. In December 2022 I launched my first online course, The UI/UX Design Course and will launch more as time goes on. I've spent years figuring out the "formula" to teaching technical skills in a classroom environment, and I'm really excited to finally share my expertise with you. I can confidently say that my online courses will without a doubt be the most comprehensive ones on the market. Join me on this crazy adventure!

Why people choose VivaKing to learn new skills

Social Media Marketing Course

by Ifeoma A.

It's a good thing to be a member of this community for someone like me with zero knowledge when I started, I'm amazed at how much I've learned and things I can do now that I couldn't do before. I apply all I've learned to my online business and the results are helpful! Thank you again for everything.

SMM Course

Michelle O.

I would recommend this course and any other course by VivaKing to anyone just for one reason. He breaks complex or seemingly topics into very relatable things. You just have to understand.

Very Flexible

Brenda A

The learning process is so flexible and detailed. it helps me learn better due to my work schedule.

Discover your potential, starting today

Start Today

This is for you if:

100% online

From Beginner to Professional

Full lifetime access

Peer Review Community

Certificate

Welcome

#COURSE 1: WEEK 1 - Social Media Management

WEEK 2

WEEK 3

#COURSE 2: WEEK 1 - Fundamentals of Social Media Advertising

WEEK 2

WEEK 3

#COURSE 3 - WEEK 1: Advertising with Facebook Ads Manager

WEEK 2

WEEK 3

WEEK 4

About the Course

Social Media Marketing Course

SMM Course

Very Flexible